Our Hope Hive - Worthing

Our Hope Hive is an educational play centre in the heart of West Worthing. They approached me to refresh their brand identity with a bold and family-friendly new look that represented their values of inclusivity, play and development. It needed to appeal to both children and grown ups, while being warm, inviting and playful.

They already had a strap line of ‘Connect - Play - Create - Learn - Be’ which fed into the logo concept, with elements representing each idea such as the rainbow and the flower (symbolising growth). With families using words like 'haven', 'love' and 'community' when asked to talk about Our Hope Hive, it was clear it's a very special place for people and I really wanted the logo to convey this, while being super eye-catching.

The brand project included a pull-up banner design, brand pattern, illustrations and social media templates in Canva.