Brand identity

Every brand project is as unique as your business and we don’t believe in paying for more than you need. Below is an idea of the things clients commonly need (we’d suggest at a minimum, you need a bit of strategy to start, a logo, colours, fonts and brand guidelines for example) but we build an offer around your needs. Get in touch to discuss

Brand identity package

A solid foundation that sets the blueprint for your brand and does the all-important strategy work, starting with a deep dive into your business, customers and competitor landscape. Not just a logo, but a brand identity for your business covering all touchpoints, and a social media template set to show it all off!

  • Strategy session to understand purpose, values, mission

    Research into competitor landscape and target market

    Moodboards and two creative routes

    Logo suite - 2-3 different versions to work across different settings

    Font and colour exploration and recommendations 

    Brand identity guidelines PDF - your style guide

    Canva social media template set

  • Around 4-5 weeks

Brand identity package + web

Everything that is included in the Brand Identity Package plus a basic website, social templates and copy for your site. We believe that how your sound is an important part of your brand and should work in harmony with your other assets.

  • Strategy session to understand purpose, values, mission

    Research into competitor landscape and target market

    Moodboards and two creative routes

    Logo suite - 2-3 different versions to work across different settings

    Font and colour exploration and recommendations 

    Brand identity guidelines PDF - your style guide

    Canva social media template set

    Basic starter website of up to 5 pages

    Copywriting and tone of voice guidance

  • Around 6-8 weeks

Add ons

  • Your brand deserves better than stock icons that don't fit the bill. Custom icons for your website and collateral are brand game changers

  • Custom illustrations are a great way to engage eyeballs and have a wide range of applications and uses, from websites to packaging. It’s what we specialise in!

  • Need a new business card, signage or event banner? Wherever your brand lives in the printed world, we can design it.

  • We are experience deck designers and love a bit of PowerPoint! Save time and put your best foot forward with a custom deck template.

How does the process work?

Our process is thorough and designed to ensure that your brand identity is aligned with your business, its aims and customer base:

  • I will ask you to answer some questions to help me understand your business and what you’re looking to achieve with the project - these help us prepare for our call.

  • We’ll have a call to go through your answers and discuss together so that we can come up with a detailed brief to refer to. I also research into the company and competitor landscape.

  • Taking information from our discussions, the brief and research, I create a moodboard that sets the tone for the brand look and feel. We will run through this and you will have the chance to give your thoughts and feedback.

  • Then the magic starts happening - the logo design bit! I create up to two logo concepts (sometimes only one is needed if I feel it’s a strong route!) which are presented to you for feedback.

  • I then put together some options for complementary colour and font choices for your brand, taking into consideration the practicalities of how they will be used - we want your brand to work for you in the real world.

  • You will receive a 1-2 page brand style guide with all the elements of your brand and how they should be applied. This document will become your blueprint for how everything else in your brand should look, ensuring consistency and brand recognition.

Not sure which is right for you?

Click the button below to book a no-obligation call to discuss what you need and see if we’re a good fit for each other.