Wagstons was born out of a simple truth: a wagging tail is the clearest sign of a happy, healthy dog. Founded by lifelong dog lovers, Wagstons set out to create food that not only nourishes but also brings everyday joy.

I’m a brand designer as well and created this portfolio piece as a way of showcasing my skills, creating a logo, illustrations and mini identity as a whole set.

The idea for the identity and packaging was to convey the brand's sense of warmth, joy and affection — like a best friend greeting you at the door. A perfect fit for my work!

I've always loved dogs (for the first few years of my life I pretended I was one) and they were my first drawing love. So I thought why not incorporate them into a dream portfolio piece?