MyMetabology is an exclusive weight and wellness programme based on Dr Andrew Jenkinson’s two best-selling books, and many years of research and clinical practice at University College London Hospital and The Harley Street Weight and Wellness Clinic.

Working with Creative Director Kelly Bernard and Big Arrow Group, I was tasked with creating a set of illustrations to bring the website and printed material to life. The brief was to bring a human edge to the brand and aims to be inspiring and friendly, since the target audience are people who are struggling to manage their weight and it’s a very human-centred brand. My inky naive style characters were a perfect fit for the job and I loved creating relatable, friendly and diverse characters to tell the story.

mymetabology.com